Why Red Button?

Case study 1

Dmix writes about about one of their projects in which they tested 

green and red button colors. In their testing with 600 subjects they 

found that conversions increased by 34% when they used red button.

34% is a decent lift in conversion. 1:0 for red buttons.

Case study 2

Next test comes courtesy of HubSpot. They ran similar test with green 

and red buttons on one of their clients web page. They ran the test 

over a period of a few days worth of traffic and in total had over 

2000 subjects visit.

Their result was that red button outperformed green button by 21%. 2:0 

to red button.

Case study 3

Third test comes courtesy of Visual Website Optimizer. Their client 

was an eCommerce site selling mobile phones and accessories. They 

tested Buy Now button colors on their site. In competition were white 

button with green text, green button with white text and red (darker 

orange) button with white text.

And the winner was… You guess it – it was the red button, this time 

with 5% better conversion. 3:0 for the red button